I Let Wix’s AI Marketing Agent Build My Marketing Plan

When I opened Wix this morning to decide on a blog post to write this week, I spotted something new: the AI Marketing Agent.

I figured, 'What the heck? I'll give it a go,' and honestly? What it came up with was pretty impressive.

It generated a comprehensive marketing plan that encompassed SEO suggestions, traffic analysis, blog topics, email campaigns, and ad strategies. Not bad for something that took less than five minutes to set up.

That said, the blog section fell short of expectations. While I might use a few of the suggestions, most aren’t really in line with the tone or purpose I have for this site. But the process itself? Worth talking about.

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The Business Profile is Surprisingly Accurate

First, the AI generated a business overview based on my website and profile. I'll admit, I was expecting it to be vague or off-brand, but it accurately described what I'm doing.

Here's what it gave me:

• Goal: To showcase Amelia Wilson's diverse skills and expertise in editing, marketing and journalism, to attract collaborators and clients. Slightly off the mark, I am not aiming at clients, but rather at potential employees. Additionally, I love graphic design projects and writing blogs.

• USB: A blend of editorial, marketing, and journalism expertise, with a strong foundation in storytelling and visual communication.

• Target Audience: Marketing and communications professionals from Coventry, Birmingham and Sheffield.

I wouldn't have worded it exactly like this, but the essence is there. It pulled together all the parts of my experience in a way that felt relevant and clear, which is a win.

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The SEO and Keyword Insights, Which Is Genuinely Useful

Next, the AI analysed my current SEO and gave me suggestions for improvement. Apparently, none of my current keywords are generating significant traffic (ouch), but the tool didn't just tell me that; it suggested next steps.

It highlighted opportunities to:

• Optimise my homepage

• Add keywords across pages and blogs

• Introduce an FAQ section (which I hadn't even thought of)

It also gave me two keyword areas to build around:

• Marketing strategy insights

• Email marketing techniques

These felt relevant and gave me ideas for how to better structure content going forward. Out of all the features, this is probably the one I use the most.

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The Blog Ideas Aren't Quite Me

This is where the AI slightly missed the mark. It suggested 25 blog post titles, which sounds helpful on paper, but most felt a little generic or disconnected from the tone and one I usually go for.

Some examples included:

• The Essential Skills Every Freelancer Needs"

• "How to Boost Customer Engagement with Email Campaigns"

• "Understanding Key Factors Behind Successful Marketing Campaigns"

They're fine, but they don't reflect the creative or reflective content I've been building on this site., I like to blend marketing with personal experience, rather than just churning out keyword-targeted posts. That said, I might rework one or two into something more "me."

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Social, Email & Ads Is Ambitious, But Interesting

The AI also offered to help with:

• Weekly social posts

• Bi-monthly email campaigns

• Triggered emails based on site activity

• Google Ads setup and ongoing optimisation

While I’m not looking to launch email campaigns or ads just yet, I do appreciate that it noticed 61% of my recent traffic came from LinkedIn. That stat alone made me pause and think more intentionally about how I share my content.

Would I use Wix’s AI for all of this? Probably not. But having the options laid out in a clear, non-pushy way was surprisingly helpful, especially when juggling everything solo.

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Final Thoughts: It’s Worth Trying (If You’re on Wix)

Look, it’s not going to replace a complete content strategy or take the place of personalised planning, but for something that’s built into the platform and takes minutes to use, Wix’s AI Marketing Agent is a great spark.

It provided me with a clearer picture of what’s working on my site, highlighted some fundamental SEO gaps, and prompted me to think differently about how I present myself online.

If you’ve got a Wix website? Try it. See what it says. It might just give you the nudge or clarity you didn’t know you needed.