In today's digital landscape, creating a marketing campaign that resonates requires strategy, insight, and adaptability. This post outlines essential elements for success, including understanding your audience, developing a cohesive strategy, leveraging data, and selecting the right platforms. Whether refining your approach or starting anew, these principles will help you craft impactful campaigns.

Discover the key skills every freelancer needs to thrive in 2025, from adaptability and communication to time management and marketing. Learn practical tips on financial awareness, continuous learning, and building a supportive network to navigate the evolving freelance landscape with confidence.

Email marketing isn't dead, it's evolving. In a world full of quick scrolls and low attention spans, your emails can still make a real impact. In this post, we’ll explore how to create campaigns that do more than land in inboxes. From building trust and using personalisation the right way, to staying consistent with your tone and message, this guide will help you connect, not just convert.

We all hear it: “Let the data guide your decisions.” But that’s easier said than done, especially when you’re flying solo. In this post, I break down how I use data in a way that’s helpful (and not overwhelming). From identifying what matters to knowing when to pivot, here’s a realistic look at how data fits into my marketing process, along with some practical steps you can try too.

When I opened Wix and tested its new AI Marketing Agent, I didn’t expect much—yet it delivered a full plan in under five minutes. From SEO suggestions to blog ideas and email strategies, parts were surprisingly accurate. Some elements missed the mark, but overall? It gave me a clearer view of my site and a few ideas I’ll run with.

I kept seeing HubSpot in job descriptions, but I didn’t feel confident using it—so I took their Reporting course. It was more technical than expected, but I came away understanding UTM links, attribution models, and how to navigate the dashboard without panic. This blog breaks down what I learned, what surprised me, and how it’s already helped me in interviews.

Innocent Drinks is proof that a great brand voice can make even a smoothie bottle unforgettable. In this instalment of the Style Guide Series, I explore how Innocent has built a tone that’s warm, witty, and wonderfully weird and why it works. From hidden jokes to heartfelt campaigns, here’s what we can learn from their copy and how to apply it to your own brand writing.

I used to think data wasn’t for people like me, until I realised it’s just another form of storytelling. In this post, I share how I went from dreading analytics to confidently using CRM tools, email performance metrics, and audience segmentation to shape better campaigns. From bounce rates to click-throughs, here’s how I learned to turn numbers into insight and actually enjoy the process.

"I didn't find marketing—marketing found me." My journey has been anything but traditional, from running a university society's Instagram to supporting five B2B brands as a Multi-Channel Marketing Apprentice. Along the way, I've gained hands-on experience in social media, PR, content creation, CRM, and event marketing—all driven by my passion for creativity and psychology. In this post, I share how it started, what I've learned, and where I'm heading.

Romantasy — the genre-blending fusion of romance and fantasy — is more than a BookTok trend. It’s a publishing powerhouse reshaping marketing strategies, driving imprint decisions, and creating reader-first ecosystems. In this post, I explain why romantasy resonates so profoundly with audiences, how indie authors lead with emotional storytelling and brand savvy, and what marketers and publishers can learn from its rise.

When it comes to building a memorable brand, few do it better than Mailchimp. In this post, I break down what makes Mailchimp’s brand voice so clear, approachable, and effective — and show how I would adapt their tone across blogs, PR, and social media. This is the first in my Style Guide Series, where I explore how strong brand voices connect, inspire, and build trust.

I used to think switching to a Kindle meant losing the magic of reading—until I found myself reading more than ever before. But no matter how many books I fly through digitally, the best ones still end up on my shelf, proudly displayed like trophies. Here's why I think the future of reading isn't digital vs. physical—it's both.

Top Influencer Marketing Trends for November 2024: How Brands Are Preparing for the Holiday Season.

Christmas is starting earlier each year. Brands embrace the trend, but consumer reactions are mixed—some love it, others find it too much.

Explore how personal and corporate branding boost trust, visibility, and impact—essential for growth in today’s digital landscape.

Imposter syndrome can make you doubt your achievements in creative fields. Acknowledge these feelings and embrace growth to overcome it!

Explore the top 5 brand collabs with 2024 movie releases! Creative partnerships driving big success on & off screen 🎥

Build resilience by reframing setbacks, practising self-care, and setting realistic goals. Learn key strategies to grow through challenges!

Heartstopper has beautifully portrayed young love, community, and queer identity. Season 3 continues its heartfelt journey of representation

Unlock the power of user-generated content! Boost engagement, build trust, and create a vibrant community around your brand. #UGC