Discover the key skills every freelancer needs to thrive in 2025, from adaptability and communication to time management and marketing. Learn practical tips on financial awareness, continuous learning, and building a supportive network to navigate the evolving freelance landscape with confidence.

Email marketing isn't dead, it's evolving. In a world full of quick scrolls and low attention spans, your emails can still make a real impact. In this post, we’ll explore how to create campaigns that do more than land in inboxes. From building trust and using personalisation the right way, to staying consistent with your tone and message, this guide will help you connect, not just convert.

When I opened Wix and tested its new AI Marketing Agent, I didn’t expect much—yet it delivered a full plan in under five minutes. From SEO suggestions to blog ideas and email strategies, parts were surprisingly accurate. Some elements missed the mark, but overall? It gave me a clearer view of my site and a few ideas I’ll run with.

I used to think data wasn’t for people like me, until I realised it’s just another form of storytelling. In this post, I share how I went from dreading analytics to confidently using CRM tools, email performance metrics, and audience segmentation to shape better campaigns. From bounce rates to click-throughs, here’s how I learned to turn numbers into insight and actually enjoy the process.

"I didn't find marketing—marketing found me." My journey has been anything but traditional, from running a university society's Instagram to supporting five B2B brands as a Multi-Channel Marketing Apprentice. Along the way, I've gained hands-on experience in social media, PR, content creation, CRM, and event marketing—all driven by my passion for creativity and psychology. In this post, I share how it started, what I've learned, and where I'm heading.

When it comes to building a memorable brand, few do it better than Mailchimp. In this post, I break down what makes Mailchimp’s brand voice so clear, approachable, and effective — and show how I would adapt their tone across blogs, PR, and social media. This is the first in my Style Guide Series, where I explore how strong brand voices connect, inspire, and build trust.

Just completed SEMrush's Email Marketing Course! Check out my blog for tips on crafting impactful emails with insights from Sports Direct &