Discover the key skills every freelancer needs to thrive in 2025, from adaptability and communication to time management and marketing. Learn practical tips on financial awareness, continuous learning, and building a supportive network to navigate the evolving freelance landscape with confidence.

We all hear it: “Let the data guide your decisions.” But that’s easier said than done, especially when you’re flying solo. In this post, I break down how I use data in a way that’s helpful (and not overwhelming). From identifying what matters to knowing when to pivot, here’s a realistic look at how data fits into my marketing process, along with some practical steps you can try too.

When I opened Wix and tested its new AI Marketing Agent, I didn’t expect much—yet it delivered a full plan in under five minutes. From SEO suggestions to blog ideas and email strategies, parts were surprisingly accurate. Some elements missed the mark, but overall? It gave me a clearer view of my site and a few ideas I’ll run with.

I kept seeing HubSpot in job descriptions, but I didn’t feel confident using it—so I took their Reporting course. It was more technical than expected, but I came away understanding UTM links, attribution models, and how to navigate the dashboard without panic. This blog breaks down what I learned, what surprised me, and how it’s already helped me in interviews.

Top Influencer Marketing Trends for November 2024: How Brands Are Preparing for the Holiday Season.

Explore how personal and corporate branding boost trust, visibility, and impact—essential for growth in today’s digital landscape.

Imposter syndrome can make you doubt your achievements in creative fields. Acknowledge these feelings and embrace growth to overcome it!

Unlock the power of user-generated content! Boost engagement, build trust, and create a vibrant community around your brand. #UGC

Diving into digital marketing with Girls in Marketing was transformative! 🌟 Key takeaways, skills learned, & my next steps. Read more! #DIM

Just completed SEMrush's Email Marketing Course! Check out my blog for tips on crafting impactful emails with insights from Sports Direct &