When I opened Wix and tested its new AI Marketing Agent, I didn’t expect much—yet it delivered a full plan in under five minutes. From SEO suggestions to blog ideas and email strategies, parts were surprisingly accurate. Some elements missed the mark, but overall? It gave me a clearer view of my site and a few ideas I’ll run with.

I kept seeing HubSpot in job descriptions, but I didn’t feel confident using it—so I took their Reporting course. It was more technical than expected, but I came away understanding UTM links, attribution models, and how to navigate the dashboard without panic. This blog breaks down what I learned, what surprised me, and how it’s already helped me in interviews.

Innocent Drinks is proof that a great brand voice can make even a smoothie bottle unforgettable. In this instalment of the Style Guide Series, I explore how Innocent has built a tone that’s warm, witty, and wonderfully weird and why it works. From hidden jokes to heartfelt campaigns, here’s what we can learn from their copy and how to apply it to your own brand writing.

Romantasy — the genre-blending fusion of romance and fantasy — is more than a BookTok trend. It’s a publishing powerhouse reshaping marketing strategies, driving imprint decisions, and creating reader-first ecosystems. In this post, I explain why romantasy resonates so profoundly with audiences, how indie authors lead with emotional storytelling and brand savvy, and what marketers and publishers can learn from its rise.

When it comes to building a memorable brand, few do it better than Mailchimp. In this post, I break down what makes Mailchimp’s brand voice so clear, approachable, and effective — and show how I would adapt their tone across blogs, PR, and social media. This is the first in my Style Guide Series, where I explore how strong brand voices connect, inspire, and build trust.

Top Influencer Marketing Trends for November 2024: How Brands Are Preparing for the Holiday Season.

Christmas is starting earlier each year. Brands embrace the trend, but consumer reactions are mixed—some love it, others find it too much.

Explore how personal and corporate branding boost trust, visibility, and impact—essential for growth in today’s digital landscape.