Discover the key skills every freelancer needs to thrive in 2025, from adaptability and communication to time management and marketing. Learn practical tips on financial awareness, continuous learning, and building a supportive network to navigate the evolving freelance landscape with confidence.

We all hear it: “Let the data guide your decisions.” But that’s easier said than done, especially when you’re flying solo. In this post, I break down how I use data in a way that’s helpful (and not overwhelming). From identifying what matters to knowing when to pivot, here’s a realistic look at how data fits into my marketing process, along with some practical steps you can try too.

I used to think data wasn’t for people like me, until I realised it’s just another form of storytelling. In this post, I share how I went from dreading analytics to confidently using CRM tools, email performance metrics, and audience segmentation to shape better campaigns. From bounce rates to click-throughs, here’s how I learned to turn numbers into insight and actually enjoy the process.

Romantasy — the genre-blending fusion of romance and fantasy — is more than a BookTok trend. It’s a publishing powerhouse reshaping marketing strategies, driving imprint decisions, and creating reader-first ecosystems. In this post, I explain why romantasy resonates so profoundly with audiences, how indie authors lead with emotional storytelling and brand savvy, and what marketers and publishers can learn from its rise.

I used to think switching to a Kindle meant losing the magic of reading—until I found myself reading more than ever before. But no matter how many books I fly through digitally, the best ones still end up on my shelf, proudly displayed like trophies. Here's why I think the future of reading isn't digital vs. physical—it's both.

Top Influencer Marketing Trends for November 2024: How Brands Are Preparing for the Holiday Season.

Christmas is starting earlier each year. Brands embrace the trend, but consumer reactions are mixed—some love it, others find it too much.

Explore how personal and corporate branding boost trust, visibility, and impact—essential for growth in today’s digital landscape.

Imposter syndrome can make you doubt your achievements in creative fields. Acknowledge these feelings and embrace growth to overcome it!

Explore the top 5 brand collabs with 2024 movie releases! Creative partnerships driving big success on & off screen 🎥

Unlock the power of user-generated content! Boost engagement, build trust, and create a vibrant community around your brand. #UGC

Discover how Blake Lively's Blake Brown uses storytelling to create emotional connections and build brand loyalty in beauty marketing!

Diving into digital marketing with Girls in Marketing was transformative! 🌟 Key takeaways, skills learned, & my next steps. Read more! #DIM

Just completed SEMrush's Email Marketing Course! Check out my blog for tips on crafting impactful emails with insights from Sports Direct &

Explore the balance between efficiency and quality in AI-generated content. Discover how to leverage AI while maintaining high standards.

Explore Glastonbury's branding evolution and its impact on festival culture. See how iconic visuals and atmosphere define its legendary vibe

MindOut UK is leading the way in LGBTQ+ mental health support. Explore their vital role in awareness and care.

Discover how 'Friends of the Earth' elevated bee conservation to new heights. Buzzing with success in environmental advocacy! 🐝🌍