"I didn't find marketing—marketing found me." My journey has been anything but traditional, from running a university society's Instagram to supporting five B2B brands as a Multi-Channel Marketing Apprentice. Along the way, I've gained hands-on experience in social media, PR, content creation, CRM, and event marketing—all driven by my passion for creativity and psychology. In this post, I share how it started, what I've learned, and where I'm heading.

When it comes to building a memorable brand, few do it better than Mailchimp. In this post, I break down what makes Mailchimp’s brand voice so clear, approachable, and effective — and show how I would adapt their tone across blogs, PR, and social media. This is the first in my Style Guide Series, where I explore how strong brand voices connect, inspire, and build trust.