In today's digital landscape, creating a marketing campaign that resonates requires strategy, insight, and adaptability. This post outlines essential elements for success, including understanding your audience, developing a cohesive strategy, leveraging data, and selecting the right platforms. Whether refining your approach or starting anew, these principles will help you craft impactful campaigns.

Discover the key skills every freelancer needs to thrive in 2025, from adaptability and communication to time management and marketing. Learn practical tips on financial awareness, continuous learning, and building a supportive network to navigate the evolving freelance landscape with confidence.

Email marketing isn't dead, it's evolving. In a world full of quick scrolls and low attention spans, your emails can still make a real impact. In this post, we’ll explore how to create campaigns that do more than land in inboxes. From building trust and using personalisation the right way, to staying consistent with your tone and message, this guide will help you connect, not just convert.

I kept seeing HubSpot in job descriptions, but I didn’t feel confident using it—so I took their Reporting course. It was more technical than expected, but I came away understanding UTM links, attribution models, and how to navigate the dashboard without panic. This blog breaks down what I learned, what surprised me, and how it’s already helped me in interviews.

Innocent Drinks is proof that a great brand voice can make even a smoothie bottle unforgettable. In this instalment of the Style Guide Series, I explore how Innocent has built a tone that’s warm, witty, and wonderfully weird and why it works. From hidden jokes to heartfelt campaigns, here’s what we can learn from their copy and how to apply it to your own brand writing.

"I didn't find marketing—marketing found me." My journey has been anything but traditional, from running a university society's Instagram to supporting five B2B brands as a Multi-Channel Marketing Apprentice. Along the way, I've gained hands-on experience in social media, PR, content creation, CRM, and event marketing—all driven by my passion for creativity and psychology. In this post, I share how it started, what I've learned, and where I'm heading.

When it comes to building a memorable brand, few do it better than Mailchimp. In this post, I break down what makes Mailchimp’s brand voice so clear, approachable, and effective — and show how I would adapt their tone across blogs, PR, and social media. This is the first in my Style Guide Series, where I explore how strong brand voices connect, inspire, and build trust.

Top Influencer Marketing Trends for November 2024: How Brands Are Preparing for the Holiday Season.

Christmas is starting earlier each year. Brands embrace the trend, but consumer reactions are mixed—some love it, others find it too much.

Explore how personal and corporate branding boost trust, visibility, and impact—essential for growth in today’s digital landscape.

Explore the top 5 brand collabs with 2024 movie releases! Creative partnerships driving big success on & off screen 🎥

Discover how Blake Lively's Blake Brown uses storytelling to create emotional connections and build brand loyalty in beauty marketing!

Diving into digital marketing with Girls in Marketing was transformative! 🌟 Key takeaways, skills learned, & my next steps. Read more! #DIM

Just completed SEMrush's Email Marketing Course! Check out my blog for tips on crafting impactful emails with insights from Sports Direct &

Explore the balance between efficiency and quality in AI-generated content. Discover how to leverage AI while maintaining high standards.