Discover the key skills every freelancer needs to thrive in 2025, from adaptability and communication to time management and marketing. Learn practical tips on financial awareness, continuous learning, and building a supportive network to navigate the evolving freelance landscape with confidence.

"I didn't find marketing—marketing found me." My journey has been anything but traditional, from running a university society's Instagram to supporting five B2B brands as a Multi-Channel Marketing Apprentice. Along the way, I've gained hands-on experience in social media, PR, content creation, CRM, and event marketing—all driven by my passion for creativity and psychology. In this post, I share how it started, what I've learned, and where I'm heading.

Romantasy — the genre-blending fusion of romance and fantasy — is more than a BookTok trend. It’s a publishing powerhouse reshaping marketing strategies, driving imprint decisions, and creating reader-first ecosystems. In this post, I explain why romantasy resonates so profoundly with audiences, how indie authors lead with emotional storytelling and brand savvy, and what marketers and publishers can learn from its rise.

When it comes to building a memorable brand, few do it better than Mailchimp. In this post, I break down what makes Mailchimp’s brand voice so clear, approachable, and effective — and show how I would adapt their tone across blogs, PR, and social media. This is the first in my Style Guide Series, where I explore how strong brand voices connect, inspire, and build trust.

Top Influencer Marketing Trends for November 2024: How Brands Are Preparing for the Holiday Season.

Christmas is starting earlier each year. Brands embrace the trend, but consumer reactions are mixed—some love it, others find it too much.

Explore how personal and corporate branding boost trust, visibility, and impact—essential for growth in today’s digital landscape.

Explore the top 5 brand collabs with 2024 movie releases! Creative partnerships driving big success on & off screen 🎥

Unlock the power of user-generated content! Boost engagement, build trust, and create a vibrant community around your brand. #UGC

Discover how Blake Lively's Blake Brown uses storytelling to create emotional connections and build brand loyalty in beauty marketing!

Explore Glastonbury's branding evolution and its impact on festival culture. See how iconic visuals and atmosphere define its legendary vibe

Discover how 'Friends of the Earth' elevated bee conservation to new heights. Buzzing with success in environmental advocacy! 🐝🌍