In today's digital landscape, creating a marketing campaign that resonates requires strategy, insight, and adaptability. This post outlines essential elements for success, including understanding your audience, developing a cohesive strategy, leveraging data, and selecting the right platforms. Whether refining your approach or starting anew, these principles will help you craft impactful campaigns.

We all hear it: “Let the data guide your decisions.” But that’s easier said than done, especially when you’re flying solo. In this post, I break down how I use data in a way that’s helpful (and not overwhelming). From identifying what matters to knowing when to pivot, here’s a realistic look at how data fits into my marketing process, along with some practical steps you can try too.

I kept seeing HubSpot in job descriptions, but I didn’t feel confident using it—so I took their Reporting course. It was more technical than expected, but I came away understanding UTM links, attribution models, and how to navigate the dashboard without panic. This blog breaks down what I learned, what surprised me, and how it’s already helped me in interviews.

I used to think data wasn’t for people like me, until I realised it’s just another form of storytelling. In this post, I share how I went from dreading analytics to confidently using CRM tools, email performance metrics, and audience segmentation to shape better campaigns. From bounce rates to click-throughs, here’s how I learned to turn numbers into insight and actually enjoy the process.