In today's digital landscape, creating a marketing campaign that resonates requires strategy, insight, and adaptability. This post outlines essential elements for success, including understanding your audience, developing a cohesive strategy, leveraging data, and selecting the right platforms. Whether refining your approach or starting anew, these principles will help you craft impactful campaigns.

We all hear it: “Let the data guide your decisions.” But that’s easier said than done, especially when you’re flying solo. In this post, I break down how I use data in a way that’s helpful (and not overwhelming). From identifying what matters to knowing when to pivot, here’s a realistic look at how data fits into my marketing process, along with some practical steps you can try too.