Email marketing isn't dead, it's evolving. In a world full of quick scrolls and low attention spans, your emails can still make a real impact. In this post, we’ll explore how to create campaigns that do more than land in inboxes. From building trust and using personalisation the right way, to staying consistent with your tone and message, this guide will help you connect, not just convert.

I used to think data wasn’t for people like me, until I realised it’s just another form of storytelling. In this post, I share how I went from dreading analytics to confidently using CRM tools, email performance metrics, and audience segmentation to shape better campaigns. From bounce rates to click-throughs, here’s how I learned to turn numbers into insight and actually enjoy the process.