Romantasy — the genre-blending fusion of romance and fantasy — is more than a BookTok trend. It’s a publishing powerhouse reshaping marketing strategies, driving imprint decisions, and creating reader-first ecosystems. In this post, I explain why romantasy resonates so profoundly with audiences, how indie authors lead with emotional storytelling and brand savvy, and what marketers and publishers can learn from its rise.

I used to think switching to a Kindle meant losing the magic of reading—until I found myself reading more than ever before. But no matter how many books I fly through digitally, the best ones still end up on my shelf, proudly displayed like trophies. Here's why I think the future of reading isn't digital vs. physical—it's both.